If you can’t measure something, you can’t improve it. This may sound obvious, but strangely enough proper analytics isn’t all that common in the publishing industry.


At Liones, it’s one of the foundations of everything we do. With clear goals and the right data, we can measure the success of your content, authors and overall online presence.

Maarten van VulpenMaarten van Vulpen

Did you know? Eight in 10 marketers are now measuring the effectiveness of their social media content, focusing more on soft metrics, such as ‘likes’, than solid metrics like sales. When determining content success overall, social media metrics are among the most popular choices. (2014 Social Media Content Development Survey, ANA)

Want to determine content success?